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Media Outreach
Favorable press coverage is essential to swaying public opinion and persuading elected officials. Preservation advocates need to cultivate relationships with the local media by hosting press events, issuing press releases, submitting letters to the editor, and meeting with editorial boards. Talking points should be prepared to articulate why anyone should care about the building–as a rare example of the architect’s work, a beloved neighborhood icon, etc.–and make a compelling argument for alternatives to demolition. An easy way to lend credibility to a fledgling preservation effort is to submit articles on the issue to allied organizations (such as CPF) for publication in their newsletters.
Additional Information
- Using the Media as an Advocacy Tool
- Advocacy campaign benefits greatly from a well-run media outreach program. A media campaign represents an organization’s single best opportunity to be in touch with its intended audience. Learn more about media communications for advocacy from the National Trust for Historic Preservation (PDF).
- Nine Questions to Ask When Using Social Media to Save Places from the National Trust for Historic Preservation