Non-Profit Fundraising in a Bad Economy

Zoot will discuss his personal story of how the Muckenthaler Cultural Center tripled their programs and doubled their budget in the past three years while the country and most nonprofit cultural and historic organizations were going through the worse economy since the Great Depression. It is a story of strategic planning, strategic partnerships, marketing, social enterprise, and board development. "The Muck" as they affectionately call it is a National Registry historic building now hosting 30,000 people annually in our stages, galleries and classes and are the site of over 75 weddings and corporate events each year as well.  They have become award winning program with a  2008 Best Historic Site awards from OC Parenting Magazine, a 2009 Fullerton Chamber of Commerce “Quality of Life” award for best non-profit organization, and a 2010 Best Arts Organization award from Arts OC, the county-wide arts council. Last year we were nominated for a National Award of Merit and published an Arcadia book on their history.


  • Zoot Velasco, CFRE, Muckenthaler Cultural Center