Economic Development, Part 3: Preservation Planning in Post-Redevelopment California

Many preservationists know how to treat buildings physically, but flounder when trying to justify or strategize the financial implications of a project. This session will equip preservationists with an understanding of legal, political, and economic issues that affect preservation projects and learn how a successful project can have a beneficial economic impact on a site, its users, and the community. Experts that have experience in preservation-related economic development will share insights for economically sound preservation work. It will place a particular focus on what the changes mean for California’s Main Street Program and the tools communities can use to ensure that future redevelopment programs keep preservation as a key focal point.

Learning Objectives:

  1. Recognize the changing nature of preservation financing over the last 5 years.
  2. Identify new options for financing preservation projects.
  3. Take into account the legal, political, and economic issues that affect preservation projects.
  4. Take advantage of the latest tools and programs that can help fulfill your community’s unique needs.


  • Cassandra Walker, Municipal Resources Group, Former Community Development Director, Napa
  • Alexa Smittle, Principal, RSG
  • Laura Cole Rowe, Executive Director, California Main Streets.

Documents and Downloads