Preservation Advocacy & Law, Part 2: Lessons Learned from Victories

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We are inspired by the stories of grassroots organizations and small groups overcoming the odds to help save historic places in their neighborhoods, but we rarely think of these events as learning opportunities. At the 2018 California Preservation Conference attendees reflected on their losses to learn how to mobilize for future victories. In this webinar, we will instead look at victories in order to learn from success. In this lunch-time webinar, learn how the Santa Monica Conservancy was able to establish a Preservation Resource Center in an historic shotgun house after a decade-long battle to get the site moved, and then, restored; find out how the Chico Heritage Association was able to convince owners to protect the historic Chico Water Towers that were initially threatened with demolition; and learn how the Lincoln Place Apartments were spared from demolition in the 11th hour thanks to dedicated volunteers who were able to get the apartments designated and protected.

Learning Objectives

  1. Identify the characteristics of successful preservation advocacy efforts.
  2. Determine how to garner support for community causes through outreach campaigns and pressure on local elected leaders.
  3. Understand the challenges of using limited resources to protect historic buildings, and identify how champions can use these resources most effectively.
  4. How can petitions, online marketing, social media, or other new tools can best be deployed for support of a campaign?


Image result for "carol lemlein"Carol Lemlein, President, Santa Monica Conservancy. Chair of the Steering Committee of the 2011 California Preservation Foundation Annual Conference in Santa Monica. Co-developer of the Conservancy’s Downtown Walking Tour. Retired marketing and product development manager at Teradyne, Inc.

Michael Magliari.jpgMichael Magliari, PhD, Department of History, California State University at Chico & Board Member at Chico Heritage Association. Professor Magliari, with Michael Gillis, is the author of John Bidwell and California: The Life and Writings of a Pioneer, 1841-1900 (Arthur H. Clark Company, 2003). His articles have appeared in scholarly anthologies, as well as the Pacific Historical ReviewAgricultural History, California Territorial Quarterly, and Overland Journal. In addition to numerous entries in the American National Biography and other encyclopedias, he has published book reviews in such journals as the Journal of American HistoryPacific Historical ReviewWestern Historical QuarterlyCalifornia HistoryAgricultural HistoryLabor History, Journal of the Westthe Historian, the Pacific Northwest QuarterlyWestern Legal History, and the Public Historian.

Amanda Seward, Esq., Art Vista Productions. Amanda Seward is a lawyer, whose entertainment clients include Film Bridge International; the creators of the reality show, The Real Housewives of Orange County; music company, Two Steps from Hell; and other film and television composers, writers and producers. Ms. Seward was closely involved in the decades-long tenant-rights battle to save Lincoln Place Apartments, now a special designation collection of garden apartments designed by African American architect, Ralph A. Vaughn in the late 1940s and eventually listed - thanks to her advocacy efforts - on the California and National Registers of Historic Places.

Amanda was formerly Senior Vice President, Business and Operations at Warner Bros. Feature Animation. During her tenure at Warner Bros., the division produced Space JamOsmosis JonesQuest for Camelot and the critically acclaimed, Iron Giant. Prior to joining Warner Bros, she was employed with Hanna Barbera, Inc.; Turner Network Television; and CNN International. Most recently, she was an executive producer on the feature film, Misconduct, starring Josh Duhamel, Al Pacino, and Anthony Hopkins. Amanda is a former president of the Los Angeles Copyright Society and adjunct professor at Southwestern Law School in Hollywood, where she teaches Entertainment Law. She is a native of Santa Monica, California and a graduate of Georgetown Law School in Washington, D.C.